Passion fuels the idea. Strategy brings it to life.
{
How I Help
}
CHOOSE WHERE WE START
01
Clarity Sessions
Better Decisions & Strategic Validation
02
Diagnostic Audit
Growth Architecture & Perceived Value
03
Strategic Lead
High-Impact Project Direction
04
Fractional CMO
Leadership & Behavioural Stewardship
{
How I Help
}
CHOOSE WHERE WE START
01
Clarity Sessions
Better Decisions & Strategic Validation
02
Diagnostic Audit
Growth Architecture & Perceived Value
03
Strategic Lead
High-Impact Project Direction
04
Fractional CMO
Leadership & Behavioural Stewardship
01
Clarity Sessions
Better Decisions & Strategic Validation
02
Diagnostic Audit
Growth Architecture & Perceived Value
03
Strategic Lead
High-Impact Project Direction
04
Fractional CMO
Leadership & Behavioural Stewardship
{
My Approach
}
STEP BY STEP. SIDE BY SIDE.
STEP BY STEP.
SIDE BY SIDE.
1
Business Immersion
I start by understanding the business from the inside out, looking at how it actually operates day to day. I pay attention to structure, context, and the realities behind execution, not just what is documented or intended. This ensures strategy is built around how the business really works, not how it is supposed to work.
1
Business Immersion
I start by understanding the business from the inside out, looking at how it actually operates day to day. I pay attention to structure, context, and the realities behind execution, not just what is documented or intended. This ensures strategy is built around how the business really works, not how it is supposed to work.
1
Business Immersion
I start by understanding the business from the inside out, looking at how it actually operates day to day. I pay attention to structure, context, and the realities behind execution, not just what is documented or intended. This ensures strategy is built around how the business really works, not how it is supposed to work.
2
Behavioural Architecture
Strategy only works when it reflects how people actually think, decide, and behave. I focus on the gap between what a business believes it is communicating and what the market actually perceives. That gap is where most friction lives, and where clarity creates leverage.
2
Behavioural Architecture
Strategy only works when it reflects how people actually think, decide, and behave. I focus on the gap between what a business believes it is communicating and what the market actually perceives. That gap is where most friction lives, and where clarity creates leverage.
2
Behavioural Architecture
Strategy only works when it reflects how people actually think, decide, and behave. I focus on the gap between what a business believes it is communicating and what the market actually perceives. That gap is where most friction lives, and where clarity creates leverage.
3
Roadmap & Alignment
Leadership is not about adding more, but about choosing less with intention. We remove activity that does not move the business forward and focus only on decisions that change direction or momentum. The result is a clear and usable roadmap for execution.
3
Roadmap & Alignment
Leadership is not about adding more, but about choosing less with intention. We remove activity that does not move the business forward and focus only on decisions that change direction or momentum. The result is a clear and usable roadmap for execution.
3
Roadmap & Alignment
Leadership is not about adding more, but about choosing less with intention. We remove activity that does not move the business forward and focus only on decisions that change direction or momentum. The result is a clear and usable roadmap for execution.
4
Collaborative Lead
I work alongside leadership as a strategic partner, staying close enough to ensure decisions remain aligned with direction, but independent enough to challenge what is not working. The role is to maintain clarity while execution unfolds, not to observe from a distance.
4
Collaborative Lead
I work alongside leadership as a strategic partner, staying close enough to ensure decisions remain aligned with direction, but independent enough to challenge what is not working. The role is to maintain clarity while execution unfolds, not to observe from a distance.
4
Collaborative Lead
I work alongside leadership as a strategic partner, staying close enough to ensure decisions remain aligned with direction, but independent enough to challenge what is not working. The role is to maintain clarity while execution unfolds, not to observe from a distance.
5
Strategic Oversight & Stewardship
Ongoing oversight to ensure consistency between strategy, execution, and positioning as the business scales. I focus on maintaining coherence in decision-making over time, so growth does not come at the expense of clarity or brand integrity.
5
Strategic Oversight & Stewardship
Ongoing oversight to ensure consistency between strategy, execution, and positioning as the business scales. I focus on maintaining coherence in decision-making over time, so growth does not come at the expense of clarity or brand integrity.
5
Strategic Oversight & Stewardship
Ongoing oversight to ensure consistency between strategy, execution, and positioning as the business scales. I focus on maintaining coherence in decision-making over time, so growth does not come at the expense of clarity or brand integrity.
{
Why Clients Trust Me
}
Led by curiosity. made for challenges.
Business-First Strategy
Marketing is an investment, not an expense. I align your brand’s creative output with your financial goals, ensuring that every campaign serves a clear business objective rather than just chasing engagement.
Business-First Strategy
Marketing is an investment, not an expense. I align your brand’s creative output with your financial goals, ensuring that every campaign serves a clear business objective rather than just chasing engagement.
Avoiding the Echo Chamber
It is easy to sound like everyone else when you follow the same industry noise. I help leaders step out of the echo chamber to find a voice that is authentically theirs. By resisting the urge to mimic the crowd, we build a presence that commands attention rather than just begging for it.
Avoiding the Echo Chamber
It is easy to sound like everyone else when you follow the same industry noise. I help leaders step out of the echo chamber to find a voice that is authentically theirs. By resisting the urge to mimic the crowd, we build a presence that commands attention rather than just begging for it.
Asymmetric Advantage
The biggest breakthroughs rarely come from doing 10% more of the same thing. I look for the asymmetric moves, small, psychological shifts in positioning or messaging that create an outsized impact on how you are perceived. It’s about finding the leverage point where minimal effort generates a massive change in authority and price power.
Asymmetric Advantage
The biggest breakthroughs rarely come from doing 10% more of the same thing. I look for the asymmetric moves, small, psychological shifts in positioning or messaging that create an outsized impact on how you are perceived. It’s about finding the leverage point where minimal effort generates a massive change in authority and price power.
Behavioral Insight, Real Results
Data tells you what is happening; I help you understand why. By applying behavioral insights to your messaging, we reduce friction in the customer journey and build a brand that people actually trust and remember.
Behavioral Insight, Real Results
Data tells you what is happening; I help you understand why. By applying behavioral insights to your messaging, we reduce friction in the customer journey and build a brand that people actually trust and remember.
The Weight of Perspective
True breakthroughs rarely happen from the inside looking in. I provide the necessary distance to see the full picture, identifying the hidden levers that can transform a standard operation into a singular brand.
The Weight of Perspective
True breakthroughs rarely happen from the inside looking in. I provide the necessary distance to see the full picture, identifying the hidden levers that can transform a standard operation into a singular brand.
Breaking the Pattern
Most brands are trapped in a loop of safe, incremental habits. I look for the rupture, the moment where we can break the industry pattern to create a genuine shock of interest. It’s about moving away from the comfort of 'what works' to find the one move that actually matters.
Breaking the Pattern
Most brands are trapped in a loop of safe, incremental habits. I look for the rupture, the moment where we can break the industry pattern to create a genuine shock of interest. It’s about moving away from the comfort of 'what works' to find the one move that actually matters.
{
Testimonials
}
VOICES OF TRUST
Stewart Yepes
Marketing Director at Molson Coors
Elisa was brought into our IAT (Integrated Agency/Partner team) to help us deconstruct the brand’s global success and then unlock how to successfully launch Madri Excepcional in Canada. She played a pivotal role in developing the overall marketing strategy and identifying the communication strategy to help us build a sticky memory structure for this new to Canada brand.
Stewart Yepes
Marketing Director Molson Coors
Elisa was brought into our IAT (Integrated Agency/Partner team) to help us deconstruct the brand’s global success and then unlock how to successfully launch Madri Excepcional in Canada. She played a pivotal role in developing the overall marketing strategy and identifying the communication strategy to help us build a sticky memory structure for this new to Canada brand.
Mahima Khurana
Sales Account Manager at Amazon
Throughout our collaboration, I have found Elisa to be an invaluable teammate. She is incredibly hardworking, consistently delivering high-quality results and pushing the boundaries to achieve success. Her dedication and commitment make her a true asset to any team she joins. I highly recommend Elisa for her exceptional skills, professionalism, and positive attitude.
Mahima Khurana
Sales Account Manager Amazon - Canada
Throughout our collaboration, I have found Elisa to be an invaluable teammate. She is incredibly hardworking, consistently delivering high-quality results and pushing the boundaries to achieve success. Her dedication and commitment make her a true asset to any team she joins. I highly recommend Elisa for her exceptional skills, professionalism, and positive attitude.
Courtney Cameron
Operations Manager at WPP Media
I worked with Elisa across inter-agency teams, and she was always a pleasure to interact with. She is dedicated to her work and took the time to fully understand all the intricate requirements for our many internal agency processes. She is extremely hard-working, professional, positive, and will be an incredible asset to any role she pursues in the future. I very much enjoyed working with her.
Courtney Cameron
Operations Manager WPP Media - Wavemaker
I worked with Elisa across inter-agency teams, and she was always a pleasure to interact with. She is dedicated to her work and took the time to fully understand all the intricate requirements for our many internal agency processes. She is extremely hard-working, professional, positive, and will be an incredible asset to any role she pursues in the future. I very much enjoyed working with her.
Jorge Hernandez
Events Planner at WPP Media
Elisa was always a pleasure to connect with! We had to keep in touch at least weekly for the language program we were in and it can be tough keeping to that commitment with our usual day to day work in media but she'd be consistent and flexible even if things came up and we'd need to reschedule. She'd give effective feedback and would make our meetings or any weekly tasks we do a pleasant experience, keeping it engaging.
Jorge Hernandez
Events Planner Wavemaker - New York
Elisa was always a pleasure to connect with! We had to keep in touch at least weekly for the language program we were in and it can be tough keeping to that commitment with our usual day to day work in media but she'd be consistent and flexible even if things came up and we'd need to reschedule. She'd give effective feedback and would make our meetings or any weekly tasks we do a pleasant experience, keeping it engaging.
{
Get in touch
}
Let’s Start the conversation
Elisa Esteve
Fractional CMO
Behavioural Strategist
Sometimes all it takes is a different set of questions. If you’re ready to look at your challenge from a new angle, just drop me a line.
{
Get in touch
}
Let’s Start the conversation
Elisa Esteve
Fractional CMO
Behavioural Strategist
Sometimes all it takes is a different set of questions. If you’re ready to look at your challenge from a new angle, just drop me a line.
{
Get in touch
}
Let’s Start the conversation
Elisa Esteve
Fractional CMO
Behavioural Strategist
Sometimes all it takes is a different set of questions. If you’re ready to look at your challenge from a new angle, just drop me a line.
Passion fuels the idea. Strategy brings it to life.
{
How I Help
}
CHOOSE WHERE WE START
01
Clarity Sessions
Better Decisions & Strategic Validation
02
Diagnostic Audit
Growth Architecture & Perceived Value
03
Strategic Lead
High-Impact Project Direction
04
Fractional CMO
Leadership & Behavioural Stewardship
{
How I Help
}
CHOOSE WHERE WE START
01
Clarity Sessions
Better Decisions & Strategic Validation
02
Diagnostic Audit
Growth Architecture & Perceived Value
03
Strategic Lead
High-Impact Project Direction
04
Fractional CMO
Leadership & Behavioural Stewardship
01
Clarity Sessions
Better Decisions & Strategic Validation
02
Diagnostic Audit
Growth Architecture & Perceived Value
03
Strategic Lead
High-Impact Project Direction
04
Fractional CMO
Leadership & Behavioural Stewardship
{
My Approach
}
STEP BY STEP. SIDE BY SIDE.
STEP BY STEP.
SIDE BY SIDE.
1
Business Immersion
I start by understanding the business from the inside out, looking at how it actually operates day to day. I pay attention to structure, context, and the realities behind execution, not just what is documented or intended. This ensures strategy is built around how the business really works, not how it is supposed to work.
1
Business Immersion
I start by understanding the business from the inside out, looking at how it actually operates day to day. I pay attention to structure, context, and the realities behind execution, not just what is documented or intended. This ensures strategy is built around how the business really works, not how it is supposed to work.
1
Business Immersion
I start by understanding the business from the inside out, looking at how it actually operates day to day. I pay attention to structure, context, and the realities behind execution, not just what is documented or intended. This ensures strategy is built around how the business really works, not how it is supposed to work.
2
Behavioural Architecture
Strategy only works when it reflects how people actually think, decide, and behave. I focus on the gap between what a business believes it is communicating and what the market actually perceives. That gap is where most friction lives, and where clarity creates leverage.
2
Behavioural Architecture
Strategy only works when it reflects how people actually think, decide, and behave. I focus on the gap between what a business believes it is communicating and what the market actually perceives. That gap is where most friction lives, and where clarity creates leverage.
2
Behavioural Architecture
Strategy only works when it reflects how people actually think, decide, and behave. I focus on the gap between what a business believes it is communicating and what the market actually perceives. That gap is where most friction lives, and where clarity creates leverage.
3
Roadmap & Alignment
Leadership is not about adding more, but about choosing less with intention. We remove activity that does not move the business forward and focus only on decisions that change direction or momentum. The result is a clear and usable roadmap for execution.
3
Roadmap & Alignment
Leadership is not about adding more, but about choosing less with intention. We remove activity that does not move the business forward and focus only on decisions that change direction or momentum. The result is a clear and usable roadmap for execution.
3
Roadmap & Alignment
Leadership is not about adding more, but about choosing less with intention. We remove activity that does not move the business forward and focus only on decisions that change direction or momentum. The result is a clear and usable roadmap for execution.
4
Collaborative Lead
I work alongside leadership as a strategic partner, staying close enough to ensure decisions remain aligned with direction, but independent enough to challenge what is not working. The role is to maintain clarity while execution unfolds, not to observe from a distance.
4
Collaborative Lead
I work alongside leadership as a strategic partner, staying close enough to ensure decisions remain aligned with direction, but independent enough to challenge what is not working. The role is to maintain clarity while execution unfolds, not to observe from a distance.
4
Collaborative Lead
I work alongside leadership as a strategic partner, staying close enough to ensure decisions remain aligned with direction, but independent enough to challenge what is not working. The role is to maintain clarity while execution unfolds, not to observe from a distance.
5
Strategic Oversight & Stewardship
Ongoing oversight to ensure consistency between strategy, execution, and positioning as the business scales. I focus on maintaining coherence in decision-making over time, so growth does not come at the expense of clarity or brand integrity.
5
Strategic Oversight & Stewardship
Ongoing oversight to ensure consistency between strategy, execution, and positioning as the business scales. I focus on maintaining coherence in decision-making over time, so growth does not come at the expense of clarity or brand integrity.
5
Strategic Oversight & Stewardship
Ongoing oversight to ensure consistency between strategy, execution, and positioning as the business scales. I focus on maintaining coherence in decision-making over time, so growth does not come at the expense of clarity or brand integrity.
{
Why Clients Trust Me
}
Led by curiosity. made for challenges.
Business-First Strategy
Marketing is an investment, not an expense. I align your brand’s creative output with your financial goals, ensuring that every campaign serves a clear business objective rather than just chasing engagement.
Business-First Strategy
Marketing is an investment, not an expense. I align your brand’s creative output with your financial goals, ensuring that every campaign serves a clear business objective rather than just chasing engagement.
Avoiding the Echo Chamber
It is easy to sound like everyone else when you follow the same industry noise. I help leaders step out of the echo chamber to find a voice that is authentically theirs. By resisting the urge to mimic the crowd, we build a presence that commands attention rather than just begging for it.
Avoiding the Echo Chamber
It is easy to sound like everyone else when you follow the same industry noise. I help leaders step out of the echo chamber to find a voice that is authentically theirs. By resisting the urge to mimic the crowd, we build a presence that commands attention rather than just begging for it.
Asymmetric Advantage
The biggest breakthroughs rarely come from doing 10% more of the same thing. I look for the asymmetric moves, small, psychological shifts in positioning or messaging that create an outsized impact on how you are perceived. It’s about finding the leverage point where minimal effort generates a massive change in authority and price power.
Asymmetric Advantage
The biggest breakthroughs rarely come from doing 10% more of the same thing. I look for the asymmetric moves, small, psychological shifts in positioning or messaging that create an outsized impact on how you are perceived. It’s about finding the leverage point where minimal effort generates a massive change in authority and price power.
Behavioral Insight, Real Results
Data tells you what is happening; I help you understand why. By applying behavioral insights to your messaging, we reduce friction in the customer journey and build a brand that people actually trust and remember.
Behavioral Insight, Real Results
Data tells you what is happening; I help you understand why. By applying behavioral insights to your messaging, we reduce friction in the customer journey and build a brand that people actually trust and remember.
The Weight of Perspective
True breakthroughs rarely happen from the inside looking in. I provide the necessary distance to see the full picture, identifying the hidden levers that can transform a standard operation into a singular brand.
The Weight of Perspective
True breakthroughs rarely happen from the inside looking in. I provide the necessary distance to see the full picture, identifying the hidden levers that can transform a standard operation into a singular brand.
Breaking the Pattern
Most brands are trapped in a loop of safe, incremental habits. I look for the rupture, the moment where we can break the industry pattern to create a genuine shock of interest. It’s about moving away from the comfort of 'what works' to find the one move that actually matters.
Breaking the Pattern
Most brands are trapped in a loop of safe, incremental habits. I look for the rupture, the moment where we can break the industry pattern to create a genuine shock of interest. It’s about moving away from the comfort of 'what works' to find the one move that actually matters.
{
Testimonials
}
VOICES OF TRUST
Stewart Yepes
Marketing Director at Molson Coors
Elisa was brought into our IAT (Integrated Agency/Partner team) to help us deconstruct the brand’s global success and then unlock how to successfully launch Madri Excepcional in Canada. She played a pivotal role in developing the overall marketing strategy and identifying the communication strategy to help us build a sticky memory structure for this new to Canada brand.
Stewart Yepes
Marketing Director Molson Coors
Elisa was brought into our IAT (Integrated Agency/Partner team) to help us deconstruct the brand’s global success and then unlock how to successfully launch Madri Excepcional in Canada. She played a pivotal role in developing the overall marketing strategy and identifying the communication strategy to help us build a sticky memory structure for this new to Canada brand.
Mahima Khurana
Sales Account Manager at Amazon
Throughout our collaboration, I have found Elisa to be an invaluable teammate. She is incredibly hardworking, consistently delivering high-quality results and pushing the boundaries to achieve success. Her dedication and commitment make her a true asset to any team she joins. I highly recommend Elisa for her exceptional skills, professionalism, and positive attitude.
Mahima Khurana
Sales Account Manager Amazon - Canada
Throughout our collaboration, I have found Elisa to be an invaluable teammate. She is incredibly hardworking, consistently delivering high-quality results and pushing the boundaries to achieve success. Her dedication and commitment make her a true asset to any team she joins. I highly recommend Elisa for her exceptional skills, professionalism, and positive attitude.
Courtney Cameron
Operations Manager at WPP Media
I worked with Elisa across inter-agency teams, and she was always a pleasure to interact with. She is dedicated to her work and took the time to fully understand all the intricate requirements for our many internal agency processes. She is extremely hard-working, professional, positive, and will be an incredible asset to any role she pursues in the future. I very much enjoyed working with her.
Courtney Cameron
Operations Manager WPP Media - Wavemaker
I worked with Elisa across inter-agency teams, and she was always a pleasure to interact with. She is dedicated to her work and took the time to fully understand all the intricate requirements for our many internal agency processes. She is extremely hard-working, professional, positive, and will be an incredible asset to any role she pursues in the future. I very much enjoyed working with her.
Jorge Hernandez
Events Planner at WPP Media
Elisa was always a pleasure to connect with! We had to keep in touch at least weekly for the language program we were in and it can be tough keeping to that commitment with our usual day to day work in media but she'd be consistent and flexible even if things came up and we'd need to reschedule. She'd give effective feedback and would make our meetings or any weekly tasks we do a pleasant experience, keeping it engaging.
Jorge Hernandez
Events Planner Wavemaker - New York
Elisa was always a pleasure to connect with! We had to keep in touch at least weekly for the language program we were in and it can be tough keeping to that commitment with our usual day to day work in media but she'd be consistent and flexible even if things came up and we'd need to reschedule. She'd give effective feedback and would make our meetings or any weekly tasks we do a pleasant experience, keeping it engaging.
{
Get in touch
}
Let’s Start the conversation
Elisa Esteve
Fractional CMO
Behavioural Strategist
Sometimes all it takes is a different set of questions. If you’re ready to look at your challenge from a new angle, just drop me a line.
{
Get in touch
}
Let’s Start the conversation
Elisa Esteve
Fractional CMO
Behavioural Strategist
Sometimes all it takes is a different set of questions. If you’re ready to look at your challenge from a new angle, just drop me a line.
{
Get in touch
}
Let’s Start the conversation
Elisa Esteve
Fractional CMO
Behavioural Strategist
Sometimes all it takes is a different set of questions. If you’re ready to look at your challenge from a new angle, just drop me a line.
Passion fuels the idea. Strategy brings it to life.
{
How I Help
}
CHOOSE WHERE WE START
01
Clarity Sessions
Better Decisions & Strategic Validation
02
Diagnostic Audit
Growth Architecture & Perceived Value
03
Strategic Lead
High-Impact Project Direction
04
Fractional CMO
Leadership & Behavioural Stewardship
{
How I Help
}
CHOOSE WHERE WE START
01
Clarity Sessions
Better Decisions & Strategic Validation
02
Diagnostic Audit
Growth Architecture & Perceived Value
03
Strategic Lead
High-Impact Project Direction
04
Fractional CMO
Leadership & Behavioural Stewardship
01
Clarity Sessions
Better Decisions & Strategic Validation
02
Diagnostic Audit
Growth Architecture & Perceived Value
03
Strategic Lead
High-Impact Project Direction
04
Fractional CMO
Leadership & Behavioural Stewardship
{
My Approach
}
STEP BY STEP. SIDE BY SIDE.
STEP BY STEP.
SIDE BY SIDE.
1
Business Immersion
I start by understanding the business from the inside out, looking at how it actually operates day to day. I pay attention to structure, context, and the realities behind execution, not just what is documented or intended. This ensures strategy is built around how the business really works, not how it is supposed to work.
1
Business Immersion
I start by understanding the business from the inside out, looking at how it actually operates day to day. I pay attention to structure, context, and the realities behind execution, not just what is documented or intended. This ensures strategy is built around how the business really works, not how it is supposed to work.
1
Business Immersion
I start by understanding the business from the inside out, looking at how it actually operates day to day. I pay attention to structure, context, and the realities behind execution, not just what is documented or intended. This ensures strategy is built around how the business really works, not how it is supposed to work.
2
Behavioural Architecture
Strategy only works when it reflects how people actually think, decide, and behave. I focus on the gap between what a business believes it is communicating and what the market actually perceives. That gap is where most friction lives, and where clarity creates leverage.
2
Behavioural Architecture
Strategy only works when it reflects how people actually think, decide, and behave. I focus on the gap between what a business believes it is communicating and what the market actually perceives. That gap is where most friction lives, and where clarity creates leverage.
2
Behavioural Architecture
Strategy only works when it reflects how people actually think, decide, and behave. I focus on the gap between what a business believes it is communicating and what the market actually perceives. That gap is where most friction lives, and where clarity creates leverage.
3
Roadmap & Alignment
Leadership is not about adding more, but about choosing less with intention. We remove activity that does not move the business forward and focus only on decisions that change direction or momentum. The result is a clear and usable roadmap for execution.
3
Roadmap & Alignment
Leadership is not about adding more, but about choosing less with intention. We remove activity that does not move the business forward and focus only on decisions that change direction or momentum. The result is a clear and usable roadmap for execution.
3
Roadmap & Alignment
Leadership is not about adding more, but about choosing less with intention. We remove activity that does not move the business forward and focus only on decisions that change direction or momentum. The result is a clear and usable roadmap for execution.
4
Collaborative Lead
I work alongside leadership as a strategic partner, staying close enough to ensure decisions remain aligned with direction, but independent enough to challenge what is not working. The role is to maintain clarity while execution unfolds, not to observe from a distance.
4
Collaborative Lead
I work alongside leadership as a strategic partner, staying close enough to ensure decisions remain aligned with direction, but independent enough to challenge what is not working. The role is to maintain clarity while execution unfolds, not to observe from a distance.
4
Collaborative Lead
I work alongside leadership as a strategic partner, staying close enough to ensure decisions remain aligned with direction, but independent enough to challenge what is not working. The role is to maintain clarity while execution unfolds, not to observe from a distance.
5
Strategic Oversight & Stewardship
Ongoing oversight to ensure consistency between strategy, execution, and positioning as the business scales. I focus on maintaining coherence in decision-making over time, so growth does not come at the expense of clarity or brand integrity.
5
Strategic Oversight & Stewardship
Ongoing oversight to ensure consistency between strategy, execution, and positioning as the business scales. I focus on maintaining coherence in decision-making over time, so growth does not come at the expense of clarity or brand integrity.
5
Strategic Oversight & Stewardship
Ongoing oversight to ensure consistency between strategy, execution, and positioning as the business scales. I focus on maintaining coherence in decision-making over time, so growth does not come at the expense of clarity or brand integrity.
{
Why Clients Trust Me
}
Led by curiosity. made for challenges.
Business-First Strategy
Marketing is an investment, not an expense. I align your brand’s creative output with your financial goals, ensuring that every campaign serves a clear business objective rather than just chasing engagement.
Business-First Strategy
Marketing is an investment, not an expense. I align your brand’s creative output with your financial goals, ensuring that every campaign serves a clear business objective rather than just chasing engagement.
Avoiding the Echo Chamber
It is easy to sound like everyone else when you follow the same industry noise. I help leaders step out of the echo chamber to find a voice that is authentically theirs. By resisting the urge to mimic the crowd, we build a presence that commands attention rather than just begging for it.
Avoiding the Echo Chamber
It is easy to sound like everyone else when you follow the same industry noise. I help leaders step out of the echo chamber to find a voice that is authentically theirs. By resisting the urge to mimic the crowd, we build a presence that commands attention rather than just begging for it.
Asymmetric Advantage
The biggest breakthroughs rarely come from doing 10% more of the same thing. I look for the asymmetric moves, small, psychological shifts in positioning or messaging that create an outsized impact on how you are perceived. It’s about finding the leverage point where minimal effort generates a massive change in authority and price power.
Asymmetric Advantage
The biggest breakthroughs rarely come from doing 10% more of the same thing. I look for the asymmetric moves, small, psychological shifts in positioning or messaging that create an outsized impact on how you are perceived. It’s about finding the leverage point where minimal effort generates a massive change in authority and price power.
Behavioral Insight, Real Results
Data tells you what is happening; I help you understand why. By applying behavioral insights to your messaging, we reduce friction in the customer journey and build a brand that people actually trust and remember.
Behavioral Insight, Real Results
Data tells you what is happening; I help you understand why. By applying behavioral insights to your messaging, we reduce friction in the customer journey and build a brand that people actually trust and remember.
The Weight of Perspective
True breakthroughs rarely happen from the inside looking in. I provide the necessary distance to see the full picture, identifying the hidden levers that can transform a standard operation into a singular brand.
The Weight of Perspective
True breakthroughs rarely happen from the inside looking in. I provide the necessary distance to see the full picture, identifying the hidden levers that can transform a standard operation into a singular brand.
Breaking the Pattern
Most brands are trapped in a loop of safe, incremental habits. I look for the rupture, the moment where we can break the industry pattern to create a genuine shock of interest. It’s about moving away from the comfort of 'what works' to find the one move that actually matters.
Breaking the Pattern
Most brands are trapped in a loop of safe, incremental habits. I look for the rupture, the moment where we can break the industry pattern to create a genuine shock of interest. It’s about moving away from the comfort of 'what works' to find the one move that actually matters.
{
Testimonials
}
VOICES OF TRUST
Stewart Yepes
Marketing Director at Molson Coors
Elisa was brought into our IAT (Integrated Agency/Partner team) to help us deconstruct the brand’s global success and then unlock how to successfully launch Madri Excepcional in Canada. She played a pivotal role in developing the overall marketing strategy and identifying the communication strategy to help us build a sticky memory structure for this new to Canada brand.
Stewart Yepes
Marketing Director Molson Coors
Elisa was brought into our IAT (Integrated Agency/Partner team) to help us deconstruct the brand’s global success and then unlock how to successfully launch Madri Excepcional in Canada. She played a pivotal role in developing the overall marketing strategy and identifying the communication strategy to help us build a sticky memory structure for this new to Canada brand.
Mahima Khurana
Sales Account Manager at Amazon
Throughout our collaboration, I have found Elisa to be an invaluable teammate. She is incredibly hardworking, consistently delivering high-quality results and pushing the boundaries to achieve success. Her dedication and commitment make her a true asset to any team she joins. I highly recommend Elisa for her exceptional skills, professionalism, and positive attitude.
Mahima Khurana
Sales Account Manager Amazon - Canada
Throughout our collaboration, I have found Elisa to be an invaluable teammate. She is incredibly hardworking, consistently delivering high-quality results and pushing the boundaries to achieve success. Her dedication and commitment make her a true asset to any team she joins. I highly recommend Elisa for her exceptional skills, professionalism, and positive attitude.
Courtney Cameron
Operations Manager at WPP Media
I worked with Elisa across inter-agency teams, and she was always a pleasure to interact with. She is dedicated to her work and took the time to fully understand all the intricate requirements for our many internal agency processes. She is extremely hard-working, professional, positive, and will be an incredible asset to any role she pursues in the future. I very much enjoyed working with her.
Courtney Cameron
Operations Manager WPP Media - Wavemaker
I worked with Elisa across inter-agency teams, and she was always a pleasure to interact with. She is dedicated to her work and took the time to fully understand all the intricate requirements for our many internal agency processes. She is extremely hard-working, professional, positive, and will be an incredible asset to any role she pursues in the future. I very much enjoyed working with her.
Jorge Hernandez
Events Planner at WPP Media
Elisa was always a pleasure to connect with! We had to keep in touch at least weekly for the language program we were in and it can be tough keeping to that commitment with our usual day to day work in media but she'd be consistent and flexible even if things came up and we'd need to reschedule. She'd give effective feedback and would make our meetings or any weekly tasks we do a pleasant experience, keeping it engaging.
Jorge Hernandez
Events Planner Wavemaker - New York
Elisa was always a pleasure to connect with! We had to keep in touch at least weekly for the language program we were in and it can be tough keeping to that commitment with our usual day to day work in media but she'd be consistent and flexible even if things came up and we'd need to reschedule. She'd give effective feedback and would make our meetings or any weekly tasks we do a pleasant experience, keeping it engaging.
{
Get in touch
}
Let’s Start the conversation
Elisa Esteve
Fractional CMO
Behavioural Strategist
Sometimes all it takes is a different set of questions. If you’re ready to look at your challenge from a new angle, just drop me a line.
{
Get in touch
}
Let’s Start the conversation
Elisa Esteve
Fractional CMO
Behavioural Strategist
Sometimes all it takes is a different set of questions. If you’re ready to look at your challenge from a new angle, just drop me a line.
{
Get in touch
}
Let’s Start the conversation
Elisa Esteve
Fractional CMO
Behavioural Strategist
Sometimes all it takes is a different set of questions. If you’re ready to look at your challenge from a new angle, just drop me a line.